The La Scala opening performance goes global.
Stéphane Lissner and Carlo Nardello: ‘Italian culture is an unrivalled protagonist’.
It’s all sold out at the Louvre Museum in Paris for the live broadcast of the Teatro alla Scala’s opening performance, with overbooked American and Australian cinemas and a wide interest in the Multiplex Screens of the Warner Cinema Circuit that will broadcast Verdi’s Opera live. Rai Trade has, in fact, entered into an agreement with TV and Film distributors to broadcast the ‘Don Carlo’ performance, which will open the Opera Season at the La Scala Theatre. “The widespread distribution of the La Scala opening performance – says Carlo Nardello, CEO of Rai Trade - is the result of over a year of negotiations. This is a venture that will carry culture and Italianess far beyond our borders, also thanks to the efforts of Rai TV’s Production Department: it is an immeasurable advertisement for our country”. Stéphane Lissner, the director of Milan's La Scala opera house, confirms: “The enormous potential of multimedia technology is hereby used to convey strong emotions. Even if live theatre continues to be the ‘core’, there’s no doubt that both the live and the pre-recorded broadcasting of such a fascinating masterpiece allows a new audience to draw nearer to our world. This is culture at its highest level”.
Don Carlo in Italy:
On Classica Channel.
At 17 Warner Multiplex Cinema Screens and at the Cinema Moderno in Rome.
At 40 Microcinema Cinema Screens.
At 13 Digima Cinema Screens.
At Theatres in Lombardy (Como, Alba, Cremona, Sondrio and Delverme-Milan).
Don Carlo in the world:
Musée du Louvre, Paris.
Cinema Screens in England, Scotland, Wales, United States, Australia, Spain and Canada.
Live Broadcast: France (including the Overseas Departments, from Martinique to New Caledonia and Polynesia), Germany, Austria and Switzerland.
Pre-recorded Broadcast: Croatia and Japan.